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The 2023 holiday movie season kicks off in style on November 10 as the 33rd installment of the Marvel Cinematic Universe,The Marvels,makes its grand debut on the silver screen. Lately, the Marvel Studios label has encountered its fair share of challenges. And, it might continue with the upcoming installment.
WhileGuardians of the Galaxy Vol. 3managed to gather momentum last summer, its initial $118.4 million opening was perceived as somewhat modest for a well-established and beloved sub-franchise. It’s clear that the franchise has distanced itself from the all-encompassing enthusiasm and massive popularity that once effortlessly propelled each film to automatic blockbuster status – reminiscent of whatCaptain Marvelachieved over four years ago.
Also read:After Earning $155 Million From China With Captain Marvel, MCU Decides to Make a Huge Change For the Chinese Fans in Brie Larson’s ‘The Marvels’
WillThe MarvelsBe The Worst Performing Film In The MCU?
The performance ofGuardians of the Galaxy Vol. 3followed the divisive reaction among fans toAnt-Man and the Wasp: Quantumania,which only managed to double its domestic opening earnings, reaching a final tally of $214.5 million.
‘THE MARVELS’ is long-range tracking to open to $50M-$75M domestically.
Pre-sales trends are currently 69% behind the pace of ‘GUARDIANS OF THE GALAXY 3’ and 42% behind ‘ETERNALS’.
(Source:https://t.co/B6z80DmMko)pic.twitter.com/shhZsjd0I6
— DiscussingFilm (@DiscussingFilm)June 15, 2025
Brie Larson effect?
— A. (@Blue_flamingo__)August 15, 2025
I was in the 35-50M crowd so for me this is too much anyway. Doesn’t matter. Another Marvel movie that will lose money.
— Foreign_gam3r (@ForeignGam3r)July 12, 2025
I miss the old MARVEL
— Tarun (@heytarunn)August 24, 2025
Marvel in their poverty era, you love to see it
— FentM (@Phantem1234)June 07, 2025
rip to the mcu we had a god run it was nice yall it lasted but alas all good things must come to an end
— @Luis mayorga gomez (@LuisMay23930054)July 15, 2025
This, along with the mixed receptions of the Disney+ streaming series within the franchise, has eroded the enthusiasm of casual fans who find it challenging to follow the intricate storyline web that the post-Endgame Marvel Cinematic Universe has seemingly evolved into, as many perceive it as disjointed.
The social media buzz surroundingThe Marvelshas experienced a notable decline in recent months, and there are additional worries that the ongoing SAG-AFTRA labor strike might not get resolved in time forBrie Larsonand the cast to participate in the movie’s promotional activities. The potential absence of their presence on the media circuit would deal a significant blow to Disney’s endeavors to market the film as an enjoyable escapism, emphasizing its natural “girl power” message aimed at attracting underserved female audiences.
Also read:“Are they going to kill me?”: Brie Larson’s ‘The Marvels’ Director Had a Genuine Concern Before Trusting Kevin Feige Until Taika Waititi and James Gunn Put Her at Ease
Pre-sales For The Marvels Is Pretty Disappointing
Reflecting these apprehensions, the initial pre-sales for a Marvel Studios production are registering disconcertingly low figures. Current patterns show a 69 percent lag compared toGuardians Vol. 3,a 72 percent shortfall compared toQuantumania, and a 42 percent deficit compared toEternals.
There’s a strong likelihood that the initial demand is being overshadowed by the release of Taylor Swift’s Eras Tour this weekend, potentially providingThe Marvelswith an opportunity to gain momentum as the release date approaches, especially if the early reviews are favorable. Nevertheless, the initial projections indicate a significant gap to bridge when compared to recent MCU films.
Besides, November presents noteworthy competition, includingThe Hunger Games: The Ballad of Songbirds and Snakesand, even more prominently, Disney’sWish, scheduled to premiere during the second and third weekends ofThe Marvels.It remains to be seen whether the film beats the odds and emerges as a winner or becomes another forgettable experience for the fans.
Also read:Brie Larson’s The Marvels Official Budget Makes it More Expensive Than Chris Hemsworth’s Thor 4
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Priya’s a skilled writer who thrives on capturing the glitz, glamour, and drama of the entertainment industry. Whether it’s writing about the upcoming movies, or delving into the behind-the-scenes dramas, she always likes to be in the know. Priya intends to do the same during her time at Fandomwire.
