Follow us on Google News
Get the latest updates directly in your Google News feed
As far as blockbusters are concerned, the Russo brothers are one of the most prolific filmmaking pairs in Hollywood. From being the faces of the MCU with theAvengersfilms, bankrolling Oscar winners likeEverything Everywhere All At Once,to creating the action thriller seriesCitadel,Joe and Anthony Russo have firmly carved their place among the most popular directors in Hollywood.
As one half of a creative storytelling team, Joe Russo recently made an appearance at the Sands International Film Festival in St. Andrews, Scotland, to speak about the dominance of Artificial Intelligence that has influenced original writing in films. Russo, in an in-depth discussion, surprised viewers with his take on AI and its effect on narratives.
Also Read:“How does he do this?”: Zack Snyder’s Justice League Visuals Floored Infinity War Director Joe Russo, Forced Him to Meticulously Research His Movies
Joe Russo Supports The Advent Of Artificial Intelligence
Speaking at the Sands International Film Festival,Joe Russo,along with Epic Games head Donald Mustard discussed in length about the future of gaming and entertainment. Talking of the influence of Artificial Intelligence that is slowly but surely changing the future of storytelling in films, Russo said,
“So there’s a real possibility now for technology to become a really important factor in our lives because it’s been embraced by Gen Z, and they grew up with it, they understand it, they know how to use it. That’s important, right? So potentially, what you could do with it is use it to engineer storytelling and change storytelling”.
Despite the criticisms that AI has been detrimental to human creativity and innovation by replacing specialists for the job, Russo was of the opinion that it would benefit viewers with its ability to curate content specific to their taste, thereby giving viewers exactly what they are looking for.
Also Read:“It will never happen again”: Avengers: Endgame Director Joe Russo Claims Movie’s Opening Weekend Box-Office Collection Can Never Be Beaten, Openly Challenges James Cameron’s Avatar 2
Netizens React Strongly to Joe Russo’s AI Claims
Following Joe Russo’s bold and controversial take on the influence of Artificial Intelligence in cinema shocked netizens took to social media to express their opinion on the filmmaker’s explanation. Many viewers were saddened that a creative mind like Russo would support the advent and dominance of AI which would ultimately render experts and specialists redundant.
https://twitter.com/CharleyJune30/status/1650644362597130240?s=20
As an executive producer who believes in creativity, this sounds like a nightmare
— Rekola (@byRekola)June 28, 2025
Everything anout this sounds awful.
— Ian (makes films) (@ianmakesfilms)July 17, 2025
🙂 this is the cinematic version of “choose your adventure” books. it has been tried (and we have the tech to do it now w/ real actors) and a lot of people were not into it. similar to real books vs. novelty things, real movies will continue to be in demand.
— NYC Indie Filmmaker Sujewa Ekanayake (@sujewafantastic)August 20, 2025
Something has to be done about this guy…
— Bobby Heenan (@dvdbonuscontent)June 27, 2025
Addressing the concerns of many viewers in the audience who were apprehensive about the unprecedented dominance of technology, Joe Russo said,
“Certainly in the nascent stages, yeah, that is a critical issue. I’m on the board of a few AI companies, I’m gonna speak from my experience of being on the board of those companies is that, there are AI companies that are developing AI to protect you from AI.”
Russo also added that while AI may not be welcomed by many, the fast-changing world and technological advancements made it imperative that everyone at some point will be forced to embrace it for the functioning of their lives.
Also Read:‘It will pay homage to the original’: Joe Russo Confirms Live-Action Hercules Will Respect The Original Movie’s Legacy But Will Have a Modern Spin To It
Source:Twitter
Sharanya Sankar
Senior Writer
Articles Published :1230
Sharanya Sankar, Writer for FandomwireHaving completed her Masters degree in Journalism and Mass Communication, Sharanya has a solid foundation in writing which is also one of her passions. She has worked previously with Book My show for a couple of years where she gained experience reviewing films and writing feature articles. Sharanya’s articles on film and pop culture have also been published on Film Companion, a popular film-based website. Apart from movies and pop culture, her interests include music and sports. She has contributed over 650 articles to Fandomwire so far.
