US Army reportedly offered millions to CoD streamers in scrapped recruitment plan
The U.S. Army reportedly planned a massive recruiting plan through Call of Duty but backed out after allegations surfaced against Activision.
Esports consultantRod ‘Slasher’ Breslauappeared on NBC’s NewsNation and claimed, “I find it insidious that these streamers are recruiting gamers and young people on Twitch under the guise of just playing video games, but they are really there as recruiters.”
He denied any correlation between violent video games and military service. Adding fuel to the fire, internal documents obtained by Motherhood and corroborated byVicespeculate the U.S. Army planned to reach Gen-Z viewers through Call of Duty.
US Army scrap extensive Gen-Z recruitment strategy
According to the documents obtained by Motherboard, the Army allocated $750,000 for the Call of Duty League and Halo tv show.
$300,000 was also reportedly allocated to the CoD esports organization OpTic Chicago. The documents stated one motivation behind the partnership was to “continue to familiarize OpTic fans on Army values and opportunities.”
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Other parts of the report mentioned partnerships with Twitch, HBCU Showdown, WWE, and LoopMe, totaling $3.8 million in all for everything mentioned.
None of the plans were put into motion because an August 2021 email read, “At this time, we intend to ‘pause all activities’ immediately with Activision due to serious allegations of sexual harassment at their workplace.”
We will provide an update if we learn more about the legitimacy of all leaked documents.
